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When you feel great, life has no limits. We want you to feel unstoppable, every day, in merino wool. The cut is very flattering & feminine. The Merino is soft & durable; it goes through the wash cycle no problem." -Holly, Woolly Customer Merino wool is simply better than traditional synthetics or cotton clothing. It's sustainably sourced, softer, wicks better, fights odor, and it's more versatile. Woolly's mission is to take merino beyond outdoor activewear, with styles and unmatched comfort for every occasion. Few people realize how much plastic they wear everyday. Our coats, shirts, underwear, shoes. All filled with plastic that can't be recycled, and winds up in oceans and landfills. Woolly merino gives all the performance of synthetics, without the environmental destruction. Woolly believes in the power of business to make a difference and create positive change. Both in how we operate and what we support. Our supply chain, packaging, and products are designed with impact in mind. We donate gear to local charities, and direct profits to environmental and social causes we believe in.







