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Clinically proven sensitivity relief. Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing). Maximum strength, FDA-allowed antisensitivity active ingredient. Whitening toothpaste superior stain removal formula helps to restore teeth's natural whiteness (with regular brushing vs. non-whitening toothpaste). Builds protection against future sensitivity (with continued use and twice-daily brushing). Freshens breath with fresh mint gel. Colgate Sensitive toothpaste contains the maximum FDA-allowed antisensitivity active ingredient, potassium nitrate, which goes deep into the teeth to desensitize the nerve. Colgate Sensitive toothpaste is dentist-recommended and protects teeth from cavities. Colgate Sensitive toothpaste has a fresh mint flavor for long-lasting freshness to protect from bad breath. Colgate Sensitive Whitening toothpaste provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus, Colgate Sensitive Whitening toothpaste helps repair weakened enamel, protect teeth from cavities and provides the freshness you trust from Colgate. When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.Active Ingredients: Potassium Nitrate (5%), Sodium Fluoride (0.24% (0.14% w/v Fluoride Ion)). Purpose: Antisensitivity, Anticavity. Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PEG-12, PVM/MA Copolymer, Sodium Lauryl Sulfate, Flavor, Poloxamer 407, Trisodium Phosphate, Sodium Hydroxide, Cellulose Gum, Sodium Saccharin, Xanthan Gum, Titanium Dioxide, FD&C Blue No. 1Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician.Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.







