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Colgate Sensitive whitening toothpaste contains the maximum-strength FDA-allowed antisensitivity active ingredient, potassium nitrate, which goes deep into the teeth to desensitize the nerve. Colgate Sensitive is dentist-recommended for sensitivity relief and it helps protect teeth from cavities. Colgate Sensitive toothpaste has a fresh mint flavor for long-lasting freshness and a clean mouth-feel to protect from bad breath. Colgate Sensitive Complete Protection toothpaste provides 24/7 sensitivity protection with twice daily brushing and was developed to help protect against cavities, fight tartar and remove plaque with regular brushing. This sensitive toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long lasting sensitivity relief. Plus Colgate Sensitive Complete Protection toothpaste is formulated to help strengthen enamel, whiten teeth, freshen breath and promote healthy gums with regular brushing. When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.Active Ingredients: Potassium Nitrate (5%), Sodium Fluoride (0.24% (0.14% w/v Fluoride Ion)). Purpose: Antisensitivity, Anticavity. Inactive Ingredients: Water, Hydrated Silica, Glycerin, Sorbitol, PEG-12, Tetrapotassium Pyrophosphate, PVM/MA Copolymer, Flavor, Sodium Lauryl Sulfate, Poloxamer 407, Sodium Hydroxide, Sodium Saccharin, Cellulose Gum, Xanthan Gum, Titanium DioxideAdults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician.







