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A hydrating scrub that gently buffs, exfoliates, and smooths dry, flaky lips. JOAH means, “I Like It” in Korean, because we create our beauty with everything you like in mind. Our effortless products are cruelty free, crafted with only good-for-you ingredients and high-quality without the high price tag. We are a Korean-American brand obsessed with bringing you easy-to-use products made with only safe-for-you ingredients, so you can conquer any look. JOAH - I Like It Like That. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.


