Virtue Curl Shampoo | Hydrates, Nourishes & Repairs Curly Hair : Beauty & Personal Care

Description

Virtue(R) Curl Shampoo is a rich, non-drying silicone-free formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku(R) works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue(R) Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves. Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails - so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care. Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves: Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays. 96% of women said their hair was healthier and easier to style after 1 week.** 94% of women said their curls were bouncier after 1 week.* After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.* 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.* *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks. **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Product Overview