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Our society is inundated with messages about women and aging. All of these negative messages perpetuate the same myth: that we diminish with age. This myth makes many companies a lot of money selling “anti-aging” cosmetics that “hide your gray.” They all profit handsomely from insecurity about getting older. BOOM! is pro-age, not anti-age because, like our founder Cindy Joseph, we reject the message that women become less as they age. This belief inspired us to create a line of pro-age cosmetics and skincare that highlights a woman’s natural beauty in every stage of life. BOOM! isn’t about concealing or covering up. Instead, our cosmetics reveal and enhance your natural beauty at every age. With sheer pigments and easy-to-use formulas that blend to match every skin tone, our cosmetics highlight you—not your makeup. Our multitasking cosmetics and simple, natural skincare are designed for ease, efficiency and convenience without sacrificing the things you care about. Made for Health- and Eco-conscious Women At BOOM!, we like to keep things simple. We use all-natural and organic ingredients for our skincare wherever possible. BOOM! never contains phthalates, parabens, harsh chemicals or other “extras” that could harm you or the planet. Our love for the planet is why all BOOM! containers, components and packaging are 100% upcyclable and recyclable It’s why we have never tested our products on animals—and never will. We are, and always have been, 100% cruelty-free. Every woman looks her best when she’s happy. Boomstick Color mimics the natural blush your skin gets when you’re excited, laughing, working out or just enjoying yourself. It’s a sun-kissed look that expresses your joy and vitality. Boomstick Color comes in a rich berry shade that effortlessly blends to match every woman’s skin tone. Its universal color matches your skin in every season and works for both casual daytime and formal evening looks. This pro-age cosmetic is made for women after 50. Boomstick Color has a creamy, luxurious consistency that highlights your best features—without drawing attention to fine lines or wrinkles, as powdered makeup can. Makeup doesn’t have to be complicated—especially after 50. This multipurpose stick simplifies your entire makeup routine. Boomstick Color can replace every other lipstick, blush, bronzer and contour in your makeup bag. Boomstick Color is a buildable cosmetic. You can easily layer its sheer, subtle color to create both casual and more dressed-up looks. This creamy cosmetic accentuates your best features and highlights your unique, natural beauty—daytime, nighttime, anytime. We care about our Earth and all the creatures that live on it. That's why we have never tested Boomstick Color (or any Boom product) on animals in the history of our company. BOOM! by Cindy Joseph is listed as an animal-test-free company by PETA’s Beauty Without Bunnies program. (Certified in good standing by PETA's Beauty Without Bunnies Program on December 10, 2020) NoWarningApplicable To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.







