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Our Story Brianne West, CEO & Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today we have over 100 products in our range! Our Products We create conscious & concentrated haircare, skincare, body care & more products to help make giving up the bottle easier. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free. We’re on a mission to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of that! As of 2021, we have saved over 20+ million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted and have planted over 350,000 trees. This is only the beginning! Wet an oval bar and your face. Rub the bar between your hands to create lather. Then apply lather to your face. Massage in and rinse. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.







