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The company was founded in 1993 with a range of products for the beauty supply market. As the popularity of the products has grown, Annie continues to expand its product lines to match the latest beauty trends seen around the world in cosmetics, bath, personal care, hair and nail coloring, and electric styling tools. These innovative products continue to fuel the company’s steady climb and measured growth. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.







