
Share on:
As a student in California, in 2011, Tough’s founder, James, struggled to afford gear to surf and explore. Fed up with expensive products, James knew there was a better way. He discovered that he could provide customers with quality gear at half the cost by cutting out retail middlemen, advertising, and pro sponsorships. Today, Tough Outdoors helps make the outdoors accessible to all by giving you the gear you need, while staying affordable. We trace our beginnings back to California where a small community of adventurers gathered together, believing that life is one short, daring adventure. From headwear to hiking gear, we bring you sturdy yet affordable products that will let you step comfortably into any adventure, anytime. Our top priority is to be your constant companion in living your curious life. By adapting to your outdoor lifestyle, we aspire to build versatile gear that will last you a lifetime of exploration. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.







