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We're reframing what it means to work in the trades, leaving behind outdated stereotypes rooted in old school ideas of tradesmen and women joylessly toiling away for meager wages. We're not industrial revolution factory workers. We're modern, media-savvy trade professionals who use our skills, creativity, and our heads to create lives for ourselves, our families, and our communities. Workwear was the original performance apparel, but at some point we settled for familiar, but outdated, fabrics that don't measure up to modern work. We're here to reclaim that legacy and bring a new generation of tradespeople the technologies, materials, techniques, and ideas to restore workwear to the forefront of apparel innovation. Staying in the flow state at work starts with what you put on that morning. Truewerk began with the idea that business can be a force for advancing humanity, not just profiting from it. We strive to recognize and reduce the stigmas around tradework, listen to and amplify voices within the community, and work to change the system which too often presents trade work as a step back, not a step up.




