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Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith pioneers advanced eye-wear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. The thin temples and rounded cat-eye brow of the Cheetah were first seen in 1988 and had a long run as the signature Smith women’s frame. Offered in many of the original frame colors, the lenses have been updated to feature our crystal clear, Carbonic TLT lenses. The re-release of the Cheetah is meant to capture that same balance of getting outdoors but doing it with style.







