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Before There Was a Brand There Was a Pioneer Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball. First Steps Towards Innovation After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found. With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox. Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care. A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed. Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data). Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979 GIOVANNI 2chic Ultra-Volume Big Body Hair Spray maximizes hair height and volume by providing long-lasting, weightless hold. This hair spray is especially effective for fine, thinning hair. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics. For External Use. Avoid Eye Contact.SD Alcohol 40-B, Aqua (Purified Water), Acrylates/Hydroxyesters Acrylates Copolymer, Aminomethyl Propanol, Carica Papaya (Papaya) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Panax Ginseng Root Extract, Citrus Grandis (Grapefruit) Fruit Extract, Vanilla Planifolia Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Citrus Tangerina (Tangerine) Peel Oil, Hydrogenated Vegetable Oil, Fragrance USDA Certified Organic. Due to the chain of supply, certain GIOVANNI® products may have previous ingredient statements. Please refer to the ingredient label as affixed to or printed on each product. Please note this ingredient list is applicable only for product distribution in the United States. From time to time we may have ingredient changes to some of our products due to newer more natural raw materials or botanicals becoming available. These changes could make a product look slightly different from its predecessor in color, fragrance and texture, but rest assured the performance of the product will be the same or better with the ingredient change. We continually strive to formulate products as natural as possible while pleasing our customers with high-performance products. Directions: Apply sparingly to damp, towel-dried hair. Blow dry and/or style as desired. For maximum benefits, "cocktail" together with other 2chic styling productsApply sparingly to damp, towel-dried hair. Blow dry and/or style as desired. For maximum benefits, "cocktail" together with other 2chic styling products. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.





