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Locks in moisture and helps prevent dry skin. The Aveeno brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier helps prevent and protect dry skin. Oat: Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions. That’s because the special properties of oat give it an enhanced ability to absorb moisture and relieve dry, itchy, irritated skin. In 1945, the founders of the Active Naturals Brand developed a special milling process to create colloidal oatmeal. This finely ground oat locks in moisture and retains the soothing effects of the whole oat grain, relieving dry or irritated skin. Colloidal Oatmeal: Active Naturals Colloidal Oatmeal can serve as a skin protectant. It has the ability to attract moisture to the skin and to form a protective barrier. From humble beginnings in 1945, the story of the Aveeno Brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty. Aveeno Daily Moisturizing Lotion with Broad Spectrum SPF 15 helps moisturize skin all day and provides broad-spectrum protection from damaging effects of UVA/UVB rays. Designed for dry skin, it contains soothing oat and rich emollients to help replenish moisture for softer, smoother, healthier-looking skin. This everyday lotion features a non-greasy formula that absorbs quickly and protects skin from aging UVA and burning UVB rays. Clinically shown to moisturize skin, it contains no added fragrance and is suitable for daily use to nourish and protect skin.From the dermatologist-recommended brand for over 65 years, Aveeno uses the goodness of nature and the power of science to keep your skin looking and feeling healthy and balanced. AVEENO Active Naturals Daily Moisturizing Lotion with Sunscreen, SPF 15--Now you can get the full benefits of natural colloidal oatmeal and ACTIVE PHOTOBARRIER COMPLEX in one daily moisturizer. Use it for protection against aging UVA and burning UVB rays as well as its 24-hour moisturizing benefits. AVEENO Daily Moisturizing Lotion with SunscreenActive Naturals Daily Moisturizing Lotion with SPF 15At a Glance: ACTIVE PHOTOBARRIER COMPLEX UVA/UVB Protection Clinically shown to moisturize for 24 hours Non-greasyProtect your skin from UVA and UVB rays with the patented ACTIVE PHOTOBARRIED COMPLEX. Dermatologist RecommendedThis breakthrough body lotion with natural colloidal oatmeal and patented ACTIVE PHOTOBARRIER COMPLEX moisturizes skin for 24 hours and provides broad-spectrum protection from aging UVA and burning UVB rays. The non-greasy lotion absorbs quickly and contains no added fragrance, making it ideal for everyday use. Natural Colloidal OatmealThe natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin. Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats. The Science Behind OatsThe scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin. The Benefits of OatsRelieves dry skinThe natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin.Soothes itchy, irritated skinColloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.Soothes extra dry, irritated skinColloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.Moisturizes skinOat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.AVEENORecommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results. What's in the BoxAVEENO Active Naturals Daily Moisturizing Lotion with SPF 15, 12-Ounce Pump (Pack of 3). Body WashEczema CreamDaily Moisturizing Body WashFragrance Free Skin Relief Body WashEczema Therapy Moisturizing CreamLotionDaily Moisturizing LotionDaily Moisturizing Lotion with SPF 15Skin Relief Moisturizing Lotion For external use only. When using this product keep out of eyes, rinse with water to remove. Stop use and ask a doctor if rash or irritation develops and lasts. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.Helps prevent sunburnHigher SPF gives more sunburn protectionProvides moderate protection against sunburn and tanningFor skin that sunburns easilyActive IngredientsAvobenzone 3% (sunscreen)Octilsalate 5% (sunscreen)Octocrylene 1.7% (sunscreen) Oxybenzone 3% (sunscreen)Inactive IngredientsWater, Glycerin, Distearyldimonium Chloride, C12-15 Alkyl Benzoate, Cetyl Alcohol, Diethylhexyl 2, 6-Naphthalate, Dimethicone, Avena Sative (Oat) Kernel Flour, Methylparaben, Steareth-21, Disodium EDTA, Benzalkonium Chloride.Apply generously and evenly before sun exposure and as needed. Children under 6 months of age; ask a doctor.







